AMNESTY INTERNATIONAL - APPROPRIATNESS OF THE INTERFACE DESIGN
The Interface Design of the Amnesty International Website has been designed well. There is a strong and effective uses of colour, with the prominent colour been yellow. They have used the black and grey shades to effectively impact on words that are important and to create a somewhat background gradient. The use of the prominent colour is also subtle. As yellow can be very bright it is nice to see that there is not too much, distracting viewers from the important information that the website holds.
At the top centre of the website there is a large image, which, I believe they use to tell a story visually. They use the picture to make a strong impact on the views, in order for them to gain a greater understanding of the particular event. This is further emphasized with the ‘Make an IMPACT’ section located directly next to the image.
The layout appropriately represents Amnesty’s house style and displays appropriateness for the positioning of topics. The topics are positioned in order to be read, for example the news is located on the top left hand side where your eyes initially look to begin reading something. For Amnesty, world news is of great importance and is considered to be the hierarchy.
There is not a distracting amount of image and type design seen on the website, although there are subtle elements that are used effectively. The over all interface has been constructed well.
Along side the positives of the website there are not too many negatives. Although when the user first views the page they see the top storey image and then only the titles that are below. They have to scroll down to continue reading. Perhaps it would be nice to see the contents that is related to the headings been seen and then to scroll down further to continue discovering other topics…
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