LAYOUT
DOES IT CATER FOR THE TARGET AUDIENCE?
The layout of the website is very easy to use with great topics across the top menu bar. These include: ‘home’, ‘about’, ‘news’, ‘campaigns’, ‘how you can help’, and ‘donate’. This is a good number of topics to have across the menu bar, not to few and not too many. They are also very relative and useful topics. There is the possibility however that these topics could be dropdown to further make the website user friendly…
The layout is easy to read and follow with not an unnecessary amount of elements been used. The layout is not over crowded, nor is it crammed packed with too much information.
There are also great topic headings throughout the website which I think have been positioned in a specific order of hierarchy. These topics include ‘news’, ‘action take’, ‘what’s on’, ‘about/success’ and’ your area’. These are headings that enable the view to quickly comprehend what Amnesty International is all about.
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ReplyDelete???
ReplyDeleteI think the yellow background at the top is very effective, it's not too bright, and it also makes the words Amnesty International stand out as well as the image. It's also nicely contrasted with the image underneath(it leads viewers eyes to the image) and also because the image of obama is looking down, it helps viewers to keep on looking down. the layout is simple with the subtle use of yellow, and blue but doesn't bore viewers bcause of the images. The layout seems very corporate and structured which in my opinion helps to convey the seriousness of Amnesty International and its target audience.
ReplyDeleteThe layout is quite good. The picture and headline are very captivating. The layout is simple which is a positive, although perhaps adding music to the site which would get some emotions happening. The video on the home page is good because it is obviously important and the viewers do not have to look everywhere for it. the corporate links - good to have them on the home page also so the viewers do not have to find them. The map is very helpful for those people who are wanting to locate the local centre. perhaps more impacting images could be used instead of lots of smaller ones.
ReplyDeleteJames Blevin
Harare
(done over phone conversation)